Chrysler will inject a bit of style into the 2016 Chicago Auto Show with the first public showing of Chrysler 200S and 300S Alloy Editions. Designers took blacked-out Chrysler 200S and 300S models and added dark bronze and titanium features to create bolder and more distinct trims inspired by fashion, technology, architecture and, of course,
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Portrait of a Super Spot
There’s a reason Jeep brand’s “Portraits” was named ADweek’s number one Super Bowl spot. “Giving viewers something thoughtful, and beautiful — with inspiring craft — can make a lasting impression at the circus of advertising’s biggest night,” wrote ADweek’s Tim Nudd. The quiet, evocative spot featuring more than 60 curated images is a nod to
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FCA US has been ‘super’ with commercials
The Super Bowl is the biggest football game of the year, played before the year’s biggest television audience who tune in to catch the big plays and bigger commercials. When it comes to being part of the big game telecast, the brands of FCA US haven’t sat on the sidelines since 2011. Through the years,
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It’s all about style for Fiat and Zoolander
One of the most fashionable fictional characters in cinema rocked the runway recently with one of the most stylish cars on the market. Fictional supermodel Derek Zoolander, played by Ben Stiller, hit the red carpet Saturday (Jan. 30) for a special screening of the new “Zoolander 2” movie in Rome. Joining Stiller on the red
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Customer profile: Alfa Romeo is a brand of ‘brotherly love’ for Roy and Joe Viana
Roy Viana first fell in love with the Alfa Romeo brand in the early 1980s when his brother Joe got his first Alfa. With readily available and interchangeable parts, Alfas were the perfect “tinker cars” and began a decades-long connection with the brand. “Of course I followed him,” said Roy Viana, who, like his brother,
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Dodge Vipers circle Daytona
Twenty-four continuous hours of turns, hard braking, wide open throttle, pit stops and driver changes – that’s the exciting and challenging way to kick the racing season into gear. It’s the place where you’d expect to find the Dodge Viper. In fact, you’ll find two Viper GT3-R race cars among the more than 50 sports
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Don’t bet against FCA US in meeting GHG regulations
If you haven’t had a chance to listen to Wednesday’s FCA Group earnings call, you missed FCA CEO Sergio Marchionne address head on the CO2 emissions criticism that FCA US has taken in recent weeks. “We all know there is a desire to bring down CO2 emissions,” Marchionne said to analysts and media. “There appears to be some
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