A new collaboration between the Chrysler brand and the National PTA will help drive more dollars into school classrooms. The Chrysler brand and National PTA will support local PTAs across the country through the Chrysler “Cars 4 Classrooms” fundraising program, featuring the all-new Chrysler Pacifica minivan. “The Chrysler brand and its dealer network have worked
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Category Archives: Dealers
Minivan Monday: Last Day to Get Your ‘Permission Slips’ Signed for a Chrysler Pacifica ‘Field Trip’
Chrysler’s pint-sized product specialists, the PacifiKids, have introduced the all-new 2017 Chrysler Pacifica to a number of celebrities, including Jodie Sweetin, Brooklyn Decker, Jack Osbourne and Jennie Garth in a series of YouTube videos. The trio of automotive specialists, Harper, Izzy and Miles, were joined by some new colleagues in a recent takeover of a
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Fiat 124 Spiders sitting on the dock by the bay – but not for long!
The recent arrival of the large Aphrodite Leader vehicle carrier at the Port of Baltimore ended nearly three decades of waiting, and dreaming, for fans of FIAT and sports cars. Inside of the belly of the mighty ocean-going ship were brand new Fiat 124 Spiders, carefully secured to the floor of the ship and wrapped
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New Chrysler Pacifica minivans hit the road to dealerships
Motorists driving on I-75 near The Palace of Auburn Hills in Michigan likely did a double-take – or even a 200-take – as hundreds of brand new 2017 Chrysler Pacifica minivans took part in a “drive away” program Wednesday, delivering the ultimate family vehicle to dealerships throughout the Great Lakes region. The parade of minivans
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Chrysler Minority Dealer Association celebrates 30 years with banquet, champagne toast, $60,000 endowment
Congratulations to the Chrysler Minority Dealers Association (CMDA), which celebrated its 30th anniversary recently with a dinner banquet in Las Vegas. For this anniversary celebration, the CMDA was the one giving out the gifts, starting with Northwood University, Midland, Mich. The CMDA commemorated its first three decades by presenting Northwood University with a $60,000 endowment
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FCA US-Strayer: Attracting top dealership employees means better customer experience
No matter how stylish, how fuel-efficient, how hard-working or just how awesome our vehicles are, if the dealership sales or service process is not to your liking, it can put a damper on what should be a beautiful relationship. So, if you’re going to have the best connection with your vehicle, your connection with our
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Training the next generation of dealers
When a dealer starts to think about retirement, there’s often a son or daughter in the wings ready to take over the family business, or perhaps a general manager or controller in mind to take the reins. But these successors may not yet have all the necessary skills to run a complex business operation like
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