Capability! It’s what truck buyers look for first and foremost to make sure the job gets done, or to just have some fun! So it’s little wonder that truck makers traditionally roll out those capability numbers and features early and often to would-be truck buyers. For the Ram Truck Power Wagon that ‘tradition’ comes wrapped
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Canadian-built Pacifica to be revealed in Toronto
The all-new Chrysler Pacifica will get its “hometown” reveal this week at the Canadian International AutoShow. For more than three decades, the employees at the Windsor Assembly Plant have built our minivans. Since Chrysler invented the new segment in 1983, the Canadian plant has been the main facility producing the iconic vehicle. More than 14
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We’re bringing Chicago, Toronto to you
With the North American International Auto Show barely behind us, we’re looking forward to this week’s start of the 2016 Chicago Auto Show (CAS) and the 2016 Canadian International AutoShow (CIAS). In Chicago, Ram Truck brand will take center stage while the Chrysler brand will continue to make heads turn with its 300S and 200S
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Alloy models of the Chrysler 200 and 300 to debut in Chicago
Chrysler will inject a bit of style into the 2016 Chicago Auto Show with the first public showing of Chrysler 200S and 300S Alloy Editions. Designers took blacked-out Chrysler 200S and 300S models and added dark bronze and titanium features to create bolder and more distinct trims inspired by fashion, technology, architecture and, of course,
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Portrait of a Super Spot
There’s a reason Jeep brand’s “Portraits” was named ADweek’s number one Super Bowl spot. “Giving viewers something thoughtful, and beautiful — with inspiring craft — can make a lasting impression at the circus of advertising’s biggest night,” wrote ADweek’s Tim Nudd. The quiet, evocative spot featuring more than 60 curated images is a nod to
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FCA US has been ‘super’ with commercials
The Super Bowl is the biggest football game of the year, played before the year’s biggest television audience who tune in to catch the big plays and bigger commercials. When it comes to being part of the big game telecast, the brands of FCA US haven’t sat on the sidelines since 2011. Through the years,
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It’s all about style for Fiat and Zoolander
One of the most fashionable fictional characters in cinema rocked the runway recently with one of the most stylish cars on the market. Fictional supermodel Derek Zoolander, played by Ben Stiller, hit the red carpet Saturday (Jan. 30) for a special screening of the new “Zoolander 2” movie in Rome. Joining Stiller on the red
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