Chrysler has called upon a quartet of California state symbols to star in the brand’s new multimedia marketing campaign that also introduces the “Official Family Vehicle for California:” The Chrysler Pacifica Hybrid minivan. The grizzly bear, the valley quail, the desert tortoise and the serpentine, which are California’s state animal, bird, reptile and rock, all
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Providing a great candidate experience is no longer considered a ‘nice to have’ for organizations. In fact, a growing number of managers see it as a ‘must have’ with far-reaching implications for corporate reputation, job offer acceptance and even sales. Talent acquisition experts call this the “candidate experience.” According to Talent Board, a non-profit organization
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Earlier this year we were introduced to Foley, a Golden/Labrador Retriever cross, who began a 2-year long program to become a highly trained assistance dog for Canine Companions for Independence. The introduction came during the launch of an online social initiative by Chrysler and Canine Companions for Independence to chronicle Foley’s growth and raise awareness for
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The automotive supply base is the backbone of our industry and the partnerships we form bring some of the most exciting vehicles in the market, from the 2017 Chrysler Pacifica Hybrid, the industry’s first electrified minivan, to the world’s most powerful factory-production V-8 in the 2018 Dodge Challenger SRT Demon. “We honor those who continue to fuel
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The accomplishments of women are an important part of the FCA US story, as is the importance that the Company’s women leaders touch and inspire the next generation. That was the primary idea that inspired the Women’s Forum, one of the Company’s business resource groups, to launch a special half-day program, Our Daughters, Their Future,
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Alfa Romeo is a brand synonymous with those who seek automobiles with Italian style, world-class performance and a heritage of being the “heart and soul of the automobile industry.” For more than 105-years, Alfa Romeo has created cars that embody the brand’s La meccanica delle emozioni (the mechanics of emotion) spirit. While the Italian brand
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By Mark Trostle I’ve loved cars since I can remember. Growing up in the suburbs of Detroit, my dad and I were regulars at local car shows and most race tracks in Michigan. It’s what we did on the weekends and, thankfully, it’s what I still do with my dad today. You see, my dad
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