FCA is a bringing some of the latest music from today’s biggest stars to playlists specially curated for each of the company’s brands.
The Jeep® brand and Interscope Records launch unprecedented marketing campaign together with OneRepublic, debuting band’s new track “Connection” as part of “Summer of Jeep” campaign and Apple experience.
The playlists are part of the company’s biggest advertising campaign ever, featuring 10 music artists across multiple labels and across five FCA brands – Chrysler, Dodge, FIAT, Jeep® and Ram.
Multiplatinum, Grammy®-nominated band OneRepublic (Interscope Records) is launching the sixth Summer of Jeep campaign in tandem with the release of the band’s new song “Connection.”
Other collaborations include Alice Cooper starring in a campaign for Dodge, the Brothers Osborne appear in the Ram brand campaign and the new DeJ Loaf & Leon Bridges track “Liberated” is featured in new FIAT brand online spots. Additionally, actress Kathryn Hahn stars in new videos, including “Girls Night Out” for the Chrysler Pacifica.
“FCA offers an incredible Apple experience, giving consumers the ability to enjoy Apple Music’s catalog of 45 million songs and to listen with premium BeatsAudio sound, in addition to all the features that come with CarPlay. This collaboration inspired us to leverage the strength and identity of each of our individual brands,” said Olivier Francois, Chief Marketing Officer, FCA. “Additionally, as the only automaker to now offer branded playlists on Apple Music, this allows us to provide increased relevance to targeted audiences.”
Playlists curated by participating artists in FCA’s summer advertising campaign are now available exclusively on Apple Music, and videos featuring the artists and songs are available on YouTube.
FCA has been offering customers in the U.S. and Canada an Apple experience in their cars since last month.
For more information about the playlists and FCA vehicles, visit the websites of Chrysler, Dodge, FIAT, Jeep and Ram.
