La Shirl Turner is the Head of Color and Materials Some might think that horsepower, technology or heated seats are the most important feature on a vehicle. But, to me and my team, it’s all about color. You might ask, why does color matter? No matter the vehicle, it’s the first thing you notice. Color
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Tag Archives: Design
IT’S ON AGAIN — SKETCH BATTLE RETURNS!
Once is not enough, so we’re back at it for an all-new Sketch Battle – SEMA Edition! In honor of this year’s virtual SEMA360 SEMA Show, FCA Head of Design Ralph Gilles and Head of Ram Truck and Mopar Design Mark Trostle challenge you to create the ultimate Mopar SEMA concept vehicle. Just like last
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Hispanic Designer Ludwin Cruz shares his passion for art and design in and out of FCA
As a communications professional for FCA, I have the unique opportunity to meet and interview some of the most interesting talents our company employs. This past January, I was able to meet Ludwin Cruz, senior creative designer at FCA North America, for a tour of his work space at the Product Design Office. Cruz and
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Montreal Design Challenge Reimagines Modern-day Alfa Romeo Icon
To celebrate the 50th anniversary of the 1970 Alfa Romeo Montreal, Klaus Busse, head of design – Alfa Romeo, and Ralph Gilles, head of design – FCA, invited fans from around the world to reimagine a modern version of Alfa’s iconic 1970 GT car. Welcome to the Montreal Design Challenge. The Montreal was originally unveiled
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FCA designer Joe Dehner sketches his retirement – and a hot rod
For more than 30 years, Joe Dehner has been sketching the future at FCA and for the past four years as head of Ram and Mopar design. So it shouldn’t be too much of a surprise that Dehner would sketch out when his FCA career would come to a close – at the end of
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Remembering a few of our ‘fathers’ for Father’s Day
As people around the world salute their fathers this Sunday for Father’s Day, we want to honor a few of our “fathers” who have helped make FCA what it is today. Walter Chrysler: He launched the Chrysler Corp. in 1925 from the remains of the Maxwell Motor Co. In addition to creating the Chrysler, Plymouth
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Truck Thursday: ‘Top 10’ honors for the 2019 Ram 1500
WardsAuto editors made it official on October 2, 2018, when the 2019 Ram 1500 was named to the publication’s 10 Best User Experience List. WardsAuto editors put 25 vehicles through an extensive user experience. The all-new Ram 1500 emerged a ‘Top 10’ in user friendliness, infotainment features, sound systems, vehicle connectivity, driver assistance technology, information
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