The all-new 2017 Jeep® Compass started sales in Brazil on November 5th, and the brand’s newest offering is already the leader of the segment, surpassing industry’s expectations.  In November a total of 2,537 Jeep Compass were sold in Brazil — almost five times more the closest competitor within the C-SUV segment. Brazilian media commented on the success
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What do the spirit of the Jeep brand and the aspirations of a newly married couple have in common? Adventure. Vanessa Sartori and Linho Bergamin were married March 12, and they left their home in Rio Grande do Sul, Brazil, that same day on a honeymoon adventure that would take them around the world. The
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Can you name the fastest-growing vehicle segment on the planet? Yeah, I couldn’t either until I recently spent the day immersed in an analysis of this and other global ‘hot’ topics at the 2015 Automotive Industry Outlook Conference, hosted by LMC Automotive in Birmingham, Michigan. Among the global takeaways – a growing consumer preference for
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It’s well known that the Jeep brand has emerged as the global brand of Fiat Chrysler Automobiles. And, why not? The adventuresome spirit that embodies the Jeep brand transcends cultures around the world. The Jeep brand set a major milestone with more than 1 million in global sales last year. As Jeep Brand CEO Mike
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People typically dress down when enjoying the sun-soaked beaches of Rio de Janeiro. The Mopar brand created just as much sizzle recently by “dressing up.” A trio of all-new Jeep Renegades, upgraded with Mopar parts and accessories, grabbed headlines at a media event in the “Marvelous City.” The Mopar-modified SUVs — the Longitude “City,” Trailhawk
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While much attention will be paid to our December and full-year 2014 sales in the United States next week, it brings me pleasure to let you know of a major sales achievement in one of our largest, and most important markets, Brazil. For the 13th consecutive year, Fiat brand ended 2014 as the sales leader in
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