FIAT’S social media streams are known for posts with colorful photos, engaging animation and hot cars in cool locations. The brand’s digital presence is growing with the recent launch of FIAT USA’s Vine channel with short videos featuring FIAT vehicles and funky, FIAT-themed emoji for personalized, automotive-themed messages. FIAT has posted seven short videos on Vine
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The Spoils of Car Wars 2017-2020
Breaking the 20 million mark, a full product pipeline for FCA US and a spike in miles driven are all findings of a major auto industry study by the Bank of America. Presented during a meeting of the Detroit-based Automotive Press Association, the annual study titled “Car Wars,” revealed an expected boost in U.S. vehicle
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Fiat to show cars ‘virtually’ anywhere
Fiat customers will soon be able pull out their smartphones, open an app and virtually explore a new car from a variety of interior and exterior angles through augmented reality. This new technology will give those looking to purchase a new Fiat the ability to explore a full-scale version of the vehicle through a handheld
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Uconnect 12.1 makes its way into first police cars
After its September 2015 introduction, the Uconnect 12.1 touchscreen system in the Dodge Charger Pursuit is making its way into the hands of those who protect us, starting with the Auburn Hills Police, May 1. Production started this spring on the innovative Uconnect 12.1, which was designed with feedback and experience from Dodge Law Enforcement’s
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Windsor Assembly Plant builds the Pacifica, an ‘incredibly cool machine’
For more than three decades, the men and women working at the Windsor Assembly Plant have helped families get their kids to school, small businesses transport work equipment and teams carry their gear to games in Chrysler and Dodge minivans. The company invented the segment in 1983, and since the first minivan rolled off the
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Becoming a leader for FCA, Hispanics and the community
A humble beginning Poets and pundits alike have proclaimed: “it’s not the destination, it’s the journey.” This statement rings particularly true for FCA’s Bruno Olvera, 27, who has been selected for the 2016 Young Hispanic Corporate Achievers™ (YHCA) program by the Hispanic Association on Corporate Responsibility. Being selected for the prestigious program, which recognizes the
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Convirtiéndose en un líder de FCA, los hispanos y la comunidad
Un comienzo humilde Poetas y eruditos por igual han proclamado: “no se trata del destino final, sino del recorrido.” Esta frase es particularmente cierta para Bruno Olvera, de 27 años y quien fue seleccionado para el programa de Jóvenes Hispanos de Éxito Corporativo 2016 (2016 Young Hispanic Corporate Achievers™ – YHCA) de la Asociación Hispana
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