Chrysler has called upon a quartet of California state symbols to star in the brand’s new multimedia marketing campaign that also introduces the “Official Family Vehicle for California:” The Chrysler Pacifica Hybrid minivan. The grizzly bear, the valley quail, the desert tortoise and the serpentine, which are California’s state animal, bird, reptile and rock, all
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Category Archives: Advertising / Marketing
2.9 billion and counting: Dodge/Atlantic collaboration sets YouTube record
Two years ago, the Dodge brand and Atlantic Records took off on a unique road trip that combined the head-turning heritage of Dodge vehicles with the infectious artistry of Atlantic’s talent roster to help fuel the story of Universal Picture’s “Furious 7” film and the record label’s original movie soundtrack. That ride just set a
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MINIVAN MONDAY: Ultimate Parent Sweepstakes
With family life pulling parents and children in every direction for work, school and extra-curricular activities, scheduling time to come together for a workout, meal or just bonding can be difficult. To lend them a hand, Chrysler brand has teamed up with Amazon Family and Jillian Michaels to help bring families together in the Ultimate
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Fiat 124 Spider Abarth offers a hand-painted tribute to its racing heritage
One of the most noticeable features available for the new 2017 Fiat 124 Spider Abarth is a nod to the rich racing heritage of Karl Abarth’s performance-inspired vehicles. Sweeping across the hood of the roadster is a black racing stripe, which extends to the rear of the car over the lid of the trunk, and
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MINIVAN MONDAY: Mopar informational videos on YouTube
The 2017 Chrysler Pacifica is an entirely redesigned minivan that carries the DNA of the five previous generations of the company’s minivan heritage into a modern, state-of-the-art vehicle. With nearly 40 minivan innovations in the all-new Pacifica, there are a number of available new features and capabilities for consumers. To help customers optimize their ownership
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Drive for Design 2017: Yes, you can have a great career drawing cars
By Mark Trostle I’ve loved cars since I can remember. Growing up in the suburbs of Detroit, my dad and I were regulars at local car shows and most race tracks in Michigan. It’s what we did on the weekends and, thankfully, it’s what I still do with my dad today. You see, my dad
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2016 in the rearview mirror: FIAT
In 2016, FIAT dropped the top, hit the road for the headquarters and led the city car segment in dependability. 124 Spider returns This year marked the return of the iconic 124 Spider to the United States after a nearly 30-year absence. The all-new version of the Italian roadster features design elements from the enormously
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