The Stellantis family is deeply proud that Kim Adams House, head of all brands – licensing and merchandising, Stellantis North America, has been selected by Savoy magazine to the 2022 list of the Most Influential Black Executives in Corporate America.
Savoy magazine is a national publication “covering the power, substance and style of African American lifestyle, from entertainment to sports, business to politics and design to style.”
The annual leadership list is considered the definitive listing of African American executives, influencers and achievers impacting corporate America.
House has held a number of senior-level executive positions with Stellantis and its affiliated companies since 1999.
In 2021, House led the efforts on behalf of global licensing and merchandising operations to institute best practices across all regions to ensure that each has the opportunity to meet its industry potential as part of the Stellantis transition.
In her global role, she oversees two critical areas: building brand aspiration and expanding brand reach to new consumers.
She leads multiple agencies, building brand awareness, loyalty and retention across Stellantis’s rich portfolio of brands, while also protecting each one’s unique trademarks and advancing each brand through the company’s global licensing program.
During her 10-year tenure as the head of Jeep® brand advertising (2009-2018), she directed the overall strategy and creative for advertising campaigns for the Jeep brand and its individual nameplates, including many important vehicle launches, such as the all-important reveal of the Jeep Gladiator in 2018, as well as award-winning brand and lifestyle campaigns and partnerships.
House also oversaw and guided the Jeep brand’s decade-long partnership with The Jalen Rose Leadership Academy and former NBA player and ESPN host Jalen Rose, a Detroit native, who founded the Academy to empower all scholars to develop the strength of character, skills, and knowledge needed to matriculate into and graduate from college or a post-secondary institution.
House was instrumental in building the Jeep brand’s long-standing relationship with the USO, supporting the USO’s mission to help strengthen our nation’s heroes, from donating Jeep vehicles to USO locations to participating in care-package events.
House shared that, “it’s an honor to be featured in Savoy magazine’s 2022 Most Influential Black Executives in Corporate America with peers across many different industries. Thank you Savoy for the acknowledgement and congratulations to all who were recognized.”
House received the DBusiness Powered by Women Award in 2020. She has also earned individual and team recognition from Advertising Age and Black Enterprise.
Born and raised in Detroit, House earned a bachelor’s degree from the University of Michigan in Ann Arbor and an MBA from George Washington University in Washington, D.C.
The full 2022 Most Influential Black Executives in Corporate America listing is available online at savoynetwork.com.