Advertising / Marketing,Jeep | June 20 2018

Wrangler Wednesday: All-new 2018 Jeep® Wrangler takes on prehistoric predator

The all-new 2018 Jeep® Wrangler carries on the legacy of more than 75 years of go-anywhere capability and, in recent weeks, it has demonstrated the ability to outrun and outmaneuver a Tyrannosaurus rex.

The new Wrangler is featured prominently in Jeep ads that pay homage to the classic scene from “Jurassic Park” where a T. rex chases a Jeep Wrangler with Dr. Ian Malcom (Jeff Goldblum).

A pair of commercials featuring the T. rex, Goldblum and the new Wrangler were recently released and included the redesigned 2019 Jeep Cherokee joining in the chase.

In addition to starring in a pair of the commercials, the new Jeep Wrangler also played a role in a promotion for “Jurassic World: Fallen Kingdom.”

The latest movie in the Jurassic Park franchise will be in theaters June 22.

A view from the red carpet as Universal Pictures and Amblin Entertainment present the premiere of Jurassic World: Fallen Kingdom at the Walt Disney Concert Hall in Los Angeles, CA on Tuesday, June 12, 2018
(Photo:Alex J. Berliner/ABImages)

Learn more about the all-new Wrangler by visiting the Jeep website. (Information on how to outrun dinosaurs is not available on the website.)

Edward Cardenas

Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for Stellantis. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it as
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Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for Stellantis. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it as a communications professional. I have also experienced the thrills of the industry while riding in a race car at nearly 200 miles per hour. Having this breadth of experience, I look forward to drawing upon my experiences to bring a wide range of stories, photos and videos about Chrysler, FIAT and Alfa Romeo to Stellantis Digital Media. When I’m not covering my brands, I’m spending time with my wife and two boys.