Ram | August 13 2013

Ram Reveal Among WDC Highlights

This weekend, Woodward Avenue (Mich.) will be filled with auto enthusiasts celebrating vehicles, past and present. And Chrysler Group is joining the festivities by bringing more than 70 vehicles to this year’s Woodward Dream Cruise. The company is not only showcasing the latest models and rich vehicle heritage, but is also hosting a variety of events for Dream Cruisers to enjoy. 

The Woodward Dream Cruise is officially Saturday, Aug. 17, but events are going on nearly all week. On Thursday, Ralph Gilles, President and CEO of the SRT Brand and Motorsports, will be part of an Auto Racing panel hosted by WWJ Radio

Can’t make it to the Cruise this year? No worries. Dodge has you covered. See what’s going on at the Woodward Dream Cruise without even leaving your house. You can get four days of exclusive video coverage on the Dodge brand blog, beginning Wednesday, Aug. 14. 

Chrysler Group activities and vehicles will be located on the corner of Woodward and 13 Mile Road in Royal Oak, Mich. Stop by on Friday from 4:30 p.m. – 10 p.m. or Saturday 9 a.m. – 9 p.m. For a closer look, check out this map.

Chrysler Group display at the 2012 Woodward Dream Cruise.

With so much to do and see, here are some of the top things you won’t want to miss at this year’s Woodward Dream Cruise brought to you by Chrysler: 

1. Ram Truck Reveals All-New Concept Vehicle
Be the first to see the all-new concept vehicle revealed by Director of Ram Truck Bob Hegbloom and Head of Ram Truck Design Joe Dehner , at 10 a.m. on Saturday, Aug. 17

2. The West Coast is Coming to Detroit
Ryan Friedlinghaus, owner of West Coast Customs, will be hanging out with his customized Chrysler vehicles at this year’s Woodward Dream Cruise. 

3. Design to Drive
Always dreamed of designing your own vehicle? Now’s your chance with the “Design to Drive” program. On Friday, Aug 16. Chrysler is launching a social media contest which allows fans to choose a Chrysler brand vehicle and personalize it using an inspiration board. The winner of the contest will have their dream Chrysler brand vehicle built specially for them. 

4. Enter to win great prizes

Mopar will be on-site giving customers the chance to play the “Drag N Brag” video game, take the Mopar “Pit Crew Challenge” and enter for a chance to win $45,000 toward the purchase of any Chrysler Group vehicle and coupons for oil changes and tire rotations.

5. Tweet to Win
Follow #DartRoardTrip for your chance to win Dodge-branded prizes. Answer questions using the hashtag and Dodge will select winners whose tweets are closest to the secret winning time.

6. Jeep Cherokee Trailhawk
Chrysler Group will be showcasing the all-new 2014 Jeep Cherokee Trailhawk. Here’s your chance to check out this vehicle before it hits dealers. 

7. Top Eliminator Winners
It wouldn’t be a Dream Cruise without some muscle. Mopar will be highlighting its two “Top Eliminator” winners, a 1964 Plymouth Savoy and a 1970 Dodge Charger R/T.

8. Super Truck
Ever wonder what the “Man of Steel” would drive? Chrysler is giving fans an opportunity to check out the Superman-themed 2014 Ram 2500 “Man of Steel” Power Wagon (right).