“Inspire … empower …  and believe…” This was how Mike Manley, Head of the Jeep® brand, opened his presentation to journalists at the 88th International Motor Show in Geneva, Switzerland. There was one other word that summed up the Jeep brand’s Palexpo display this year: creative. That’s because the Geneva Advertising & Communications Club (CPG) voted
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From the battlefields of World War II, to the rocky terrain of Moab and even suburban soccer fields, the “soul” of the iconic Jeep® has carried through generations of the iconic vehicle for more than seven decades. The very first Jeep vehicle dates back to World War II when Willys Overland developed a vehicle per
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75 years ago this week a boxy, lightweight, flat-fendered workhorse rolled off a Toledo, Ohio, Assembly Plant production line and onto the World War II battlefields of Europe. The very first Jeep® vehicle was a true original. It was instantly embraced by military servicemen and women as an indispensable tool in helping win the war.
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