In the months before the United States entered World War II, the U.S. military informed automakers that it was looking for a new “light reconnaissance vehicle.” More than 130 manufacturers bid on production of the new vehicle, which had to meet specifications including a 600-lb. load capacity, a wheelbase less than 75 inches, a rectangular-shaped
Read More

“Inspire … empower …  and believe…” This was how Mike Manley, Head of the Jeep® brand, opened his presentation to journalists at the 88th International Motor Show in Geneva, Switzerland. There was one other word that summed up the Jeep brand’s Palexpo display this year: creative. That’s because the Geneva Advertising & Communications Club (CPG) voted
Read More