The annual Specialty Equipment Market Association (SEMA) show in Las Vegas is a car fan’s dream factory. And every year our friends at Mopar love to let their imaginations run wild with ways to upgrade and enhance vehicles from all corners of the Chrysler Group brand portfolio. Whether it be eye-catching looks, innovative cargo management
Read More
We’ve seen it before – the well-known TV anchorman we’ve grown up watching on the news turns into a product pitchman. But a fictional TV news anchor? Don’t act like you’re not impressed. I’m talking about the partnership between the Dodge brand and Paramount Pictures – the much anticipated film ‘Anchorman 2: The Legend Continues.’
Read More
The Hispanic Perspectives web series, produced by Chrysler Group to celebrate Hispanic Heritage Month, Sep.15-Oct.15, covers topics relating to the growing size and influence of the Hispanic community in the U.S. Issues regarding this important community, such as market power and health education, were highlighted in previous episodes. In this week’s episode (featured below), Director
Read More
Monday morning we’ll be giving you an insider’s scoop on a new ad campaign and web video series for the 2014 Dodge Durango (below) starting 10 a.m. ET, and last approximately 20-30 minutes. Chrysler Group Chief Marketing Officer Olivier Francois will anchor the live webcast while providing details and showing a sneak preview of select
Read More
UPDATED 10/30/203: Bryan Hutton’s Jeep Wrangler — Stomper — is done and ready for SEMA 2013 There’s something special about the communities that develop around our brands. There’s a strong sense of unity and of looking out for each other. So, it’s no surprise that when the Jeep® Wrangler owned by Bryan Hutton was damaged
Read More
Not only is it pretty, but the pink light radiating from Chrysler World Headquarters is serving a purpose. October is breast cancer awareness month and to help shine a light on the issue, the Chrysler Pentastar is awash with pink. The company is beginning a month-long campaign, not only to help promote breast cancer awareness,
Read More
On the surface, numbers are just numbers. But, if you dig a little deeper, you can get perspective. The Dodge Charger (above) was Chrysler Group’s #2-selling car last month. And, that’s what we tried to do for Chrysler Group’s September 2013 U.S. sales, which grew 1% from September 2012 to 143,017. Read the below and
Read More
