All work and no play? That’s no way to live. Ram Trucks and Mopar showed they agree, with a triple play rollout of new truck ‘edginess’ at the Specialty Equipment Market Association (SEMA) show in Las Vegas, Nov. 3-6. Already a sporty head-turner, the Ram 1500 Rebel X has kicked up the sizzle with a distinctive, in-your-face
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Ram Outdoorsman campaign joins fight against hunger
Ready or not, the annual holiday traditions of shopping, feasting and gift-giving will be here before you know it. Yet, another tradition of the season that many of us look forward to is opening our hearts to sharing and giving to those who are less fortunate. An estimated 49 million Americans are struggling every day
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Chrysler brings ‘sinister’ looking cars to SEMA
The Chrysler brand brought two “sinister” looking concept cars to Las Vegas for the annual Specialty Equipment Market Association (SEMA) show. Mopar designers took a standard Chrysler 200 and Chrysler 300 and gave each a makeover for the annual automotive specialty products trade show held this week. Both cars were lowered closer the ground and
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Not going to SEMA? We’re bringing it to you
UPDATE: See our YouTube channel for your on-demand viewing of the Mopar 2015 SEMA news conference. It’s one of the most creative automotive shows of the year — SEMA! Your FCA Digital Media and Mopar teams (plus other select colleagues we can’t tell you about, yet) are in Las Vegas for the annual Specialty Equipment
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The Jeep Girls explore historic Chicago
Brittany and I love heading to the Midwest just in time for that that first leaf to fall from the trees, the first frost, and best of all, the sight of our very first attempt at growing colossal pumpkins in our backyard vegetable garden. The road led us back to our original home, the Windy City
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Mopar power topples drag race records
Mopar power is battling for the Funny Car championship as the NHRA season nears the finish line with two events left, including this weekend in Las Vegas. But Sportsman drag racers also know that Mopar power is a major force. Case in point: Three new NHRA-certified national records were set by naturally aspirated Mopar Dodge
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Cool tunes create cool car ads
Viewers watching the Major League Baseball playoffs, and some other television programs, may have caught the newest Fiat ad “Own Your Freedom.” The 30-second ad is set to “Freedom” by Pharrell Williams and features images of the 2016 Fiat 500X’s all-wheel-drive capabilities on dirt roads and cruising the streets along with passengers grooving to the
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