Powerful, muscular, aggressive – that’s the future that high school student Ben Treinen imagines for the Dodge Charger sedan. Treinen’s vision for a 2025 Dodge Charger SRT Hellcat earned top honors in the FCA US Drive for Design contest. “Ben really captured the essence of what Dodge and Hellcats are all about,” said Head of
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Category Archives: Design
I owe my career to a letter from Chrysler
My office at the FCA US complex is pretty low key – you won’t see a lot of sketches hanging on the walls. Since I travel a lot in my job as head of global design I don’t see my office as often as I used to. But I keep one important memento there, an
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Upping the ante on a legend
How do you build on a legend? Start with a careful eye for detail. For the new 2017 Ram Truck Power Wagon, introduced at the 2016 Chicago Auto Show, the bar was especially high with the Power Wagon’s proven workhorse reputation stretching all the way back to World War II. For the exterior design team, a big nod
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Chrysler’s all-new minivan rides into market with Pacifica name
When Chrysler personnel went to work on the next-generation minivan, they were given a clean sheet of paper to work from – and that included the name of the vehicle. The 2017 Chrysler minivan features a new platform, a new design, new features and a new name: Pacifica. “When we say the 2017 Chrysler minivan,
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Chrysler’s Pacifica minivan is all-new from the ground up
When engineers and designers were tasked to create the next generation of Chrysler’s iconic minivan, they didn’t just get to make few changes, but instead were given the opportunity to totally make over one of the company’s most beloved vehicles. The new 2017 Chrysler Pacifica is built on an entirely new platform, resulting in an
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Personalize your own 124 Spider and Giulia with new online configurators
Alfa Romeo and Fiat have introduced cars that evoke thoughts of long rides in the summer with the top down, or motoring on the highway while listening to the purr of a high performance engine. Not only do these vehicles represent some of the best in Italian engineering, these cars also offer unique designs. For
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Fiat continues to grow brand, build on heritage
When a pair of new Fiat 124 Spider convertible roadsters drove onto the stage at the LA Auto Show in November, it signified the continued growth of the brand and the return of a historic nameplate on vehicles updated with modern features. It is also another example of the continued expansion of the Fiat brand
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