Is your garage home to a pickup truck? Since its creation as a stand-alone brand in 2009, Ram has seen relentless sales growth, reaching an all-time record in 2019. Pickup trucks have earned a larger and larger share of total U.S. vehicle sales
So, what’s behind this growing trek to trucks?
In a new six-part series, Ryan Nagode, FCA chief designer and head of Ram interior studios, takes a deeper dive into the Ram pickup truck’s long journey from an indispensable farm vehicle, through two world wars and into an ever-growing number of family garages.
The journey starts with a look at how this pickup truck evolution got its start down on the farm.