FIAT emoji 

Advertising / Marketing,Fiat | May 13 2016

Say ‘ciao’ to FIAT’s new social media offerings

FIAT’S social media streams are known for posts with colorful photos, engaging animation and hot cars in cool locations.

The brand’s digital presence is growing with the recent launch of FIAT USA’s Vine channel with short videos featuring FIAT vehicles and funky, FIAT-themed emoji for personalized, automotive-themed messages.

FIAT has posted seven short videos on Vine created by popular users such as Dan Nampaikid, who has more than 1.6 billion loops; Josh Darnit with more than 1.5 billion loops; and Tom Gliserman, who has 26 million loops.

In addition to the Vine videos, FIAT also launched an emoji keyboard with FIAT-themed images which can be shared in messages and over social networks.

Want to keep it real, but show even more emotion? There is a 500 emoji, which looks like the popular 100 emoji but tweaked to represent the iconic FIAT car.

Emoji 500

Performance car lovers can use the Abarth scorpion emoji.Emoji Abarth

 

And there are a handful of car emojis featuring FIAT cars making statements such as “LOL,” “#CIAOBABY and “BELLA!.”

The FIAT emoji keyboard is free to download and is currently available only in the iTunes store.

FIAT is also adding new six-second videos to the Vine channel, so check back often.

 

Edward Cardenas
Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for Stellantis. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it as
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Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for Stellantis. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it as a communications professional. I have also experienced the thrills of the industry while riding in a race car at nearly 200 miles per hour. Having this breadth of experience, I look forward to drawing upon my experiences to bring a wide range of stories, photos and videos about Chrysler, FIAT and Alfa Romeo to Stellantis Digital Media. When I’m not covering my brands, I’m spending time with my wife and two boys.