More than 25 Ram trucks will kick off the holiday season in style as they tow all the floats in the 89th Annual Thanksgiving Day Parade®, Thursday, Nov. 26, in New York City. 

Ram | November 25 2015

Ram powers Thanksgiving icon

It takes plenty of muscle to power the larger-than-life floats in the Big Apple’s annual Macy’s Thanksgiving Day parade. This year, Ram Trucks will put its ‘Ram Tough’ towing capability to the task pulling all 27 floats down the streets of Manhattan as the Official Truck of the Macy’s Thanksgiving Day parade.

That’s no small task! These rolling showstoppers are often two to three stories tall, 22-feet to 50-feet in length, and can weigh anywhere from 8,000 pounds to 16,000 pounds each. It’s a job the Ram 1500, with a towing capacity of up to 10,640 pounds, and the 2500 Heavy Duty, which can tow up to 17,980 pounds, are more than equipped to handle. If you think about it, the Cummins-equipped Ram 3500 holds the title for most towing capacity at 31,210 pounds.

Approximately 3.5 million spectators are expected to line the sidewalks along the parade route Thanksgiving Day. Chances are if you’re not one of them, you’ll at least be among the 50 million expected to catch all the action on television. All the favorites from years’ past will be back, as well as six new floats, including the parade’s largest – the Heartwarming Holiday Countdown by the Hallmark Channel, weighing in at eight tons. Broadcast of the parade on NBC begins at 9 a.m. in all time zones.