What’s one of the best ways to convince Millennials that they need cars? Hire them. That’s part of the strategy behind Ignite Automotive 3. Modeled after Ignite Seattle, Ignite Automotive shares the same format. Speakers from the auto industry have exactly five minutes to enlighten the audience, backed by 20 slides that auto-advance every 15
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Did you know it’s free to ride the Catalina Express to Catalina Island on your birthday? This is the fourth consecutive year that The Catalina Express is offering this fun birthday treat! This year, in celebration of our birthdays, my birthday buddy Fred Williams and I headed to Catalina Island, which transforms into “Birthday Island”
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Time has come to once and for all put to bed the urban legend that “Fiat SpA’s Sergio Marchionne gained control of Chrysler without spending a single dollar.” Let’s set the record straight and not purposely forget such essential facts as: a) in June 2009, Chrysler’s value was zero, to say the least; b) at
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Fresh off of its Ram 1500 Rebel and Ram 1500 EcoDiesel HFE reveals in Detroit, our Ram Brand is not resting in Chicago. And you will be able to watch the Ram Brand news live, just like the media assembled at McCormick Place. If you can’t make it — details and link are below — you can
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If you’re a fan of Fiat Chrysler and our brands, you may have seen a couple of our Super Bowl XLIX broadcast ads before, during Dodge’s 100-year anniversary celebration last year or if you watched the LA Auto Show reveal of the 2016 Fiat 500X. But for most of the viewing audience, it was their
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How many people can you stuff in a Fiat 500? The cover story of the Feb. 9 issue of Time would conclude there’s no limit since it’s all about our “sharing” society and how sharing has become big business with such examples as Uber and Airbnb using our cars and homes respectively. The Fiat 500 is
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More than 808,000 people rolled into the Motor City from around the globe for the 2015 North American International Auto Show. The majority, armed with cell phones, snapped countless pictures of their favorite cars, trucks, SUVs and concepts. As they hashtagged their way through the FCA stand, it’s clear that checking out the newest models
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