(UPDATED at the end, adding links to other photos, details about the icy imprint of the Jeep Cherokee.) By now, you’ve probably seen that frozen imprint of the Jeep® Cherokee front fascia – and had a hard time believing it’s real. Well, one of the people who took some of those photos also couldn’t believe it.
Read More
Building a better minivan
30,000 ways to improve manufacturing and assembly. When your employees are involved and you have a chance to step back to look at the entire manufacturing and assembly process, the result can be pretty good. Employees at the Windsor, Ont., Assembly Plant, home to our minivans and cargo vans, had the opportunity to take a
Read More
Scuderia Ferrari starting F1 season with new car, new driver
The most successful team in F1 racing will start the 2015 season with a new one-seater. Earlier this month, Scuderia Ferrari unveiled a new F1 car – the SF15-T – sporting a new nose, a more tightly packaged rear end, overhauled suspension kinematics, and optimized brakes. Former champion Kimi Räikkönen again returns and will be
Read More
Ram Brings on the Bling
Diamonds might be a girl’s best friend, but the ‘carat’ that puts the sparkle in the eyes of car lovers … is chrome. It has traditionally been the ‘go anywhere’ automotive accessory, at home on the drag strip as well as a five-star restaurant. While the love affair with chrome may have languished for a
Read More
Igniting automotive passion
What’s one of the best ways to convince Millennials that they need cars? Hire them. That’s part of the strategy behind Ignite Automotive 3. Modeled after Ignite Seattle, Ignite Automotive shares the same format. Speakers from the auto industry have exactly five minutes to enlighten the audience, backed by 20 slides that auto-advance every 15
Read More
The Jeep Girls’ birthday adventures on Catalina Island
Did you know it’s free to ride the Catalina Express to Catalina Island on your birthday? This is the fourth consecutive year that The Catalina Express is offering this fun birthday treat! This year, in celebration of our birthdays, my birthday buddy Fred Williams and I headed to Catalina Island, which transforms into “Birthday Island”
Read More
The Truth Behind the Chrysler Bailout
Time has come to once and for all put to bed the urban legend that “Fiat SpA’s Sergio Marchionne gained control of Chrysler without spending a single dollar.” Let’s set the record straight and not purposely forget such essential facts as: a) in June 2009, Chrysler’s value was zero, to say the least; b) at
Read More