Ten years ago today our company jumped into the emerging, lawless, laissez-faire world of social media with the launch of the controversial blog TheFirehouse.biz. TheFirehouse was the brainchild of then PR chief Jason Vines who wanted a platform to directly address journalists, respond to stories and plant ideas for new stories TheFirehouse.biz, was named after
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Category Archives: Corporate Business
FCA US puts productivity improvement on the table
We have new furniture! Why is that newsworthy? It demonstrates our deep-seated commitment to improving productivity. FCA US LLC headquarters in Auburn Hills, Mich., is the largest office building in North America, after the U.S. Pentagon. Visitors can walk for eight minutes at a steady clip without ever changing direction – all under a single
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The road to more effective recalls
There’s nothing more important to all of us here at FCA US than the safety of our customers and their passengers. That’s why we’re taking steps to improve not only the way we communicate product recalls, but the number of vehicles customers are bringing to dealerships to have those repairs made. This includes certain past
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90 years and counting
Did you know that the Dodge Brothers, who are nearly synonymous with Walter P. Chrysler’s company, also have deep ties in Windsor, Ontario, Canada, the home of our Canada operations? On Wednesday, FCA Canada (formerly Chrysler Canada) celebrated its 90th birthday, inviting employees, retirees and media to the very spot where Horace and John Dodge
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‘We are all on the same human level.’
As part of FCA US observance of LGBT Pride month, for the second year, the Company’s employee resource group Gay and Lesbian Alliance (GALA) will sponsor an exhibit titled “Faces of GALA.” The exhibit, which opened Monday, June 15, comprises 26 poster boards, each highlighting a different GALA member, including GALA allies (a GALA ally is a
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Letters to the Editor: The Wall Street Journal style
Today, The Wall Street Journal’s “letters to the editor” column hosts, to say the least, a misinformed letter by Mr. Tom Lieb that was posted on the wsj.com site yesterday. Regrettably (a sarcastic English understatement), the Journal disregarded the comment I promptly posted yesterday, thereby prohibiting broadsheet readers to get accurate and balanced information. For
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Under One Roof – FCA’s competitive advantage
One of the first things we tell visitors to the Chrysler World Headquarters and Technology Center in Auburn Hills, Mich., is they’re in the second largest office complex in the U.S., next to the Pentagon. That gets their attention. Then we explain they’re also within a unique environment where a new vehicle can be conceived, designed,
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