Fiat customers will soon be able pull out their smartphones, open an app and virtually explore a new car from a variety of interior and exterior angles through augmented reality. This new technology will give those looking to purchase a new Fiat the ability to explore a full-scale version of the vehicle through a handheld
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In today’s digital age, a brand or corporate website is a must-have marketing tool for reaching current and potential customers.  Just as all websites do not look alike, they are also not alike in their effectiveness. Have you ever given any thought to what makes a website successful? The folks in our FCA global digital
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The Super Bowl is the biggest football game of the year, played before the year’s biggest television audience who tune in to catch the big plays and bigger commercials. When it comes to being part of the big game telecast, the brands of FCA US haven’t sat on the sidelines since 2011. Through the years,
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One of the most fashionable fictional characters in cinema rocked the runway recently with one of the most stylish cars on the market. Fictional supermodel Derek Zoolander, played by Ben Stiller, hit the red carpet Saturday (Jan. 30) for a special screening of the new “Zoolander 2” movie in Rome. Joining Stiller on the red
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There’s a little bit of the Star Wars epic in each of us. From “Great, kid. Don’t get cocky” to “Do. Or not do. There is no try.” How do you connect with Star Wars? With FCA US, five of our core brands – Chrysler, Dodge, Jeep®, Ram, FIAT – will each express its inner
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Viewers watching the Major League Baseball playoffs, and some other television programs, may have caught the newest Fiat ad “Own Your Freedom.” The 30-second ad is set to “Freedom” by Pharrell Williams and features images of the 2016 Fiat 500X’s all-wheel-drive capabilities on dirt roads and cruising the streets along with passengers grooving to the
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If you’re a fan of Fiat Chrysler and our brands, you may have seen a couple of our Super Bowl XLIX broadcast ads before, during Dodge’s 100-year anniversary celebration last year or if you watched the LA Auto Show reveal of the 2016 Fiat 500X. But for most of the viewing audience, it was their
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