In today’s digital age, a brand or corporate website is a must-have marketing tool for reaching current and potential customers.  Just as all websites do not look alike, they are also not alike in their effectiveness. Have you ever given any thought to what makes a website successful? The folks in our FCA global digital
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If you’re looking to go off road, Ram Truck brand definitely has you covered. As Head of Ram Truck Brand in North America Bob Hegbloom said Thursday morning in Chicago: Ram is “America’s off-road truck leader.” A year after introducing the Ram 1500 Rebel, the brand’s fastest-selling model, it unveiled the latest version of the
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Capability! It’s what truck buyers look for first and foremost to make sure the job gets done, or to just have some fun! So it’s little wonder that truck makers traditionally roll out those capability numbers and features early and often to would-be truck buyers. For the Ram Truck Power Wagon that ‘tradition’ comes wrapped
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With the North American International Auto Show barely behind us, we’re looking forward to this week’s start of the 2016 Chicago Auto Show (CAS) and the 2016 Canadian International AutoShow (CIAS). In Chicago, Ram Truck brand will take center stage while the Chrysler brand will continue to make heads turn with its 300S and 200S
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There’s a little bit of the Star Wars epic in each of us. From “Great, kid. Don’t get cocky” to “Do. Or not do. There is no try.” How do you connect with Star Wars? With FCA US, five of our core brands – Chrysler, Dodge, Jeep®, Ram, FIAT – will each express its inner
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It takes plenty of muscle to power the larger-than-life floats in the Big Apple’s annual Macy’s Thanksgiving Day parade. This year, Ram Trucks will put its ‘Ram Tough’ towing capability to the task pulling all 27 floats down the streets of Manhattan as the Official Truck of the Macy’s Thanksgiving Day parade. That’s no small
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All work and no play? That’s no way to live. Ram Trucks and Mopar showed they agree, with a triple play rollout of new truck ‘edginess’ at the Specialty Equipment Market Association (SEMA) show in Las Vegas, Nov. 3-6. Already a sporty head-turner, the Ram 1500 Rebel X has kicked up the sizzle with a distinctive, in-your-face
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