It was colorless Sunday morning in Detroit and the streets were calm and quiet. It was so still you could hear the conversations of people a block away. The Motor City Pride parade would kick off at noon, but at 9 a.m. people were barely beginning to gather. I had gone inside the Chrysler House
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Whether you’ve attended an auto show this season or have seen the stunning photos, you’re probably wondering – when will the vehicle of my dreams make its way from the show floor, to the show room? To answer that question, FCA Digital Media is taking you on a full-throttle journey from the big reveal to
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If you’re a fan of Fiat Chrysler and our brands, you may have seen a couple of our Super Bowl XLIX broadcast ads before, during Dodge’s 100-year anniversary celebration last year or if you watched the LA Auto Show reveal of the 2016 Fiat 500X. But for most of the viewing audience, it was their
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How many people can you stuff in a Fiat 500? The cover story of the Feb. 9 issue of Time would conclude there’s no limit since it’s all about our “sharing” society and how sharing has become big business with such examples as Uber and Airbnb using our cars and homes respectively. The Fiat 500 is
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More than 808,000 people rolled into the Motor City from around the globe for the 2015 North American International Auto Show. The majority, armed with cell phones, snapped countless pictures of their favorite cars, trucks, SUVs and concepts. As they hashtagged their way through the FCA stand, it’s clear that checking out the newest models
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With the new year comes renewed hope and many of us aspire to make a change in our lives whether it is personal or financial. Why not incorporate one of your biggest assets into your decision making? After all, you spend a lot of money on your vehicle and for many, it’s more than just
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While much attention will be paid to our December and full-year 2014 sales in the United States next week, it brings me pleasure to let you know of a major sales achievement in one of our largest, and most important markets, Brazil. For the 13th consecutive year, Fiat brand ended 2014 as the sales leader in
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