When a reporter called yesterday snarkily asking, “seen any good tweets lately,” I knew exactly what was coming next — a firestorm across the web regarding an errant tweet by a now-former employee of Chrysler’s social media agency. The tweet denigrated drivers in Detroit and used the fully spelled-out F-word. It was obviously meant to
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This morning an inappropriate comment was issued from the Chrysler brand Twitter handle, @ChryslerAutos, via our social media agency of record, New Media Strategies (NMS). After further investigation, it was discovered that the statement was issued by an NMS employee, who has since been terminated. Chrysler Group and its brands do not tolerate inappropriate language or behavior, and
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You’ve probably read by now of the Chrysler Group-U.S. EPA announcement yesterday that we’ll be working together to develop and evaluate Hydraulic Hybrid Vehicle technology for use in minivans. If you missed the details, here are the basics: Chrysler Group approached the EPA about the project, and the two are working to see if HHV can be
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Eighteen months after plans were disclosed to close the Sterling Heights Assembly Plant this month — Chrysler Group officials and special guests gathered Monday to celebrate the plant’s new life and future growth. Sterling Heights Assembly Plant (also known as SHAP) “is a Lazarus plant risen from the dead, and will rise and survive,” said
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Loren Trotter is an engineer in Active Chassis Control Systems, as well as a die-hard Jeep® enthusiast and avid off-roader. Some of the shots below come courtesy of his trips to Moab, demonstrating the capable off-road system he’s speaking about below. Jeep® has long been the leader in four wheel drive systems and in 2005 introduced
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Michelle Wingard is a mother of three (with baby number four on the way), full-time college student, freelance writer, amateur drag racer, and a car lover. She lives in Amherst, Ohio. I’ve been into cars since I was around 14 years old, and have been drag racing at our local track since 1996. My husband and
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