The Ram Truck brand is no stranger to hard work and its “Built to Serve” motto, held in high regard, is reflected in Ram truck owners. The newest digital campaign “Built for Life” celebrates the diversity and beauty of the Hispanic community.
The spot, featuring Hispanic Americans of all backgrounds and ages, was created using an original Spanish-language piece and celebrates and honors Hispanic culture, demonstrating how Ram helps to serve as the lifeblood of the community, culminating in the tagline, “Built for Life.”
The Ram Truck brand is passionate about its owners, families and livelihoods, which is personified through “Built for Life” and the recent “Believe” social media campaign that launched earlier this month.
“Believe” honors and celebrates the pride, joy and responsibility of raising a family, while recognizing the strength of family bonds over generations.
Don’t forget to check out the new “Built For Life” spot on the Ram brand’s social media channels that runs through the end of Hispanic Heritage month.