It turns out ‘see and be seen’ isn’t just a mantra for fashionistas!
This Truck Thursday, we’re going to shed some light … on light. More specifically, the innovative direction the FCA exterior lighting team took in developing the all-new 2019 Ram 1500 exterior lighting package.
Given the growing importance of seeing and being seen behind the wheel to avoid road hazards, navigate those ever-present orange cones or handle rough weather, Mike Nicholas, chief designer for exterior lighting, says his team really ‘sweated the details’ over many months to create an exterior lighting package that not only delivers the maximum intensity impact, but looks great doing it.
Nicholas recaps for us how all those details came together as he and his team took their original design concept from drawing board to final production roll-off.