Jeep® Compass Trailhawk 

Jeep | December 24 2016

2016 in the rearview mirror: Jeep brand celebrates a 2016 milestone, and more

With 2017 right around the corner, the Jeep® brand bids farewell to the last 12 months of creating new horizons, new ideas, new product and one unique history-making milestone for this American-born icon.

2016 marked the 75th anniversary of the Jeep brand. FCA US Historian Brandt Rosenbusch takes a look back at the important role the Jeep brand played during World War II in this poignant video called The Arsenal of Democracy.

Jeep took a global leap onto the world stage with the all-new 2017 Jeep Compass, introduced at the L.A. auto show in November.

Jeep Renegade expanded its appeal with two new models: the 2017 Renegade Deserthawk and the Renegade Altitude. And Jeep Grand Cherokee introduced premium luxury in the new Grand Cherokee Summit, while a new Grand Cherokee Trailhawk really ‘amps’ up off-road fun and capability.

For 2016, Jeep Cherokee wrapped premium luxury around and throughout benchmark 4×4 capability when it introduced the Jeep Cherokee Overland. From body-color fascias and door cladding to a leather-wrapped instrument panel and Nappa leather ventilated/heated front seats, the Cherokee Overland brings an unmatched combination of sophisticated capability to the mid-size SUV market.

From Moab to mustaches, two events showcased the brand’s creativity and compassion. In March, the 50th annual Easter Jeep Safari  rolled out seven new, ultra-capable Jeep concept vehicles. And, last month, the brand threw its support behind the Movember Foundation’s focus on men’s health issues, encouraging Jeep owners and their vehicles to sport mustaches throughout the month of November.

Finally, just a few of the many honors and recognition the Jeep brand earned over the last 12 months:

A Jeep SUV sweep at Texas Auto Writer’s Truck Rodeo
2017 Jeep Grand Cherokee 4×4 earned a five-star overall safety rating from NHTSA
Jeep Wrangler Unlimited is one of Strategic Vision’s “Most Loved Vehicles in America”
2017 Jeep Renegade named one of Consumer Guide Automotive Best Buys

As we said at the start – 2016 has been a busy and successful year for the Jeep brand. Stay tuned because the adventure continues in 2017.