Congratulations to the Chrysler Minority Dealers Association (CMDA), which celebrated its 30th anniversary recently with a dinner banquet in Las Vegas.
For this anniversary celebration, the CMDA was the one giving out the gifts, starting with Northwood University, Midland, Mich. The CMDA commemorated its first three decades by presenting Northwood University with a $60,000 endowment check. That check permanently funds three automotive education scholarships for minority students. Since the CDMA’s inception, it’s donated more than $1.2 million to Northwood University.
Also during the event, the FCA US Network Development team recognized nine minority dealerships with FCA Dealer Performance Awards. Kudos to the following award winners:
Sales Volume Leaders
- Tyson Motor Corp., Shorewood, Ill., Metro
- Landers McLarty Dodge Chrysler Jeep Ram, Huntsville, Ala., Non Metro
- Rick Case Alfa Romeo FIAT, Davie, Fla., FIAT
YOY Sales Volume Growth Leaders
- Champion Chrysler Jeep Dodge Ram, Lansing, Mich., Metro
- James Hodge Dodge Chrysler Jeep Ram, Broken Bow, Okla., Non Metro
- Johnson Alfa Romeo FIAT of Annapolis, Annapolis, Md., FIAT
Customer Experience
- Lakeside Alfa Romeo FIAT, Macomb, Mich., Metro
- Parkway Chrysler Inc., Clinton Township, Mich., Non Metro
Mopar Parts Leader
- Mac Haik Dodge Chrysler Jeep Ram, Houston, Texas, Metro
The FCA US minority dealer network has increased more than 90% since 2009, from 105 to 203 dealers. The 203 minority dealers currently represent 7.6% of our dealer network but 9.7% of our retail sales. FCA US added 13 new minority dealers to our network in 2015.
In addition, our FIAT and Alfa Romeo brands continue to lead the industry with nearly 16% of the FIAT/Alfa Romeo dealer network comprised of minority dealers.
