2016 Jeep Renegade Latitude and Trailhawk Models 

Jeep | March 21 2016

Hunting for adventure: Show us your Easter eggs

I’ve owned my 2011 Jeep® Grand Cherokee since before working at FCA US was even on my radar. I loved my Jeep so much, I couldn’t give it back when the lease ran out. It looks great and it’s been a very loyal vehicle over the last five years.

While washing it recently, I discovered a feature on my Jeep Grand Cherokee that I have never noticed before. It’s a hidden little gem inside the headlight. It’s the design of a Jeep grille infused into the glass. Turns out, that hidden design cue was the very first so-called Easter egg.

JeepClose2IMG_0966“Jeep ‘Easter eggs’ started with the ’11 Grand Cherokee,” said Mark Allen, Head of Jeep Design. “We added small Jeep grilles inside the headlamp bulb shields. It was an off-the-cuff addition of a graphic to an otherwise standard piece. After that, we started sprinkling small graphics on various vehicles.

“When we did the refresh on Wrangler, we added a small side profile of a Jeep climbing up from the corner of the windshield, which became a point of delight for the customer,” said Allen. “These small elements convey a human touch to our valued customers and seem to be appreciated.”

These Easter eggs – little designs left behind to be found later – can be found in the Jeep Wrangler, Jeep Cherokee, Jeep Renegade and even a few in the Jeep Grand Cherokee.

Allen says that what you’ll find in the Renegade might not make as much sense in a Grand Cherokee.

“These little touches are fun, but we always attempt to regulate according to the vehicle. What is accepted and appropriate on a Renegade would be just wrong on a $60,000 Grand Cherokee.”

2016 Jeep® Renegade 75th Anniversary edition


So, what’s hidden inside the various vehicles? There’s everything from a Wrangler climbing rocks to an Italian-speaking spider and even a mythical beast. The Renegade has dozens of hidden design elements, making it a fun vehicle not only to drive, but to discover from the inside out.

While there’s no immediate need for me to buy or lease a new Jeep vehicle, I know that when I do, I’ll have to look more closely when I go hunting for these carefully thought-out, fun, creative and cool Easter eggs.

If you’ve discovered Easter eggs in your FCA US vehicle, send it our way. You can use the hashtag #myFCAeasteregg on Instagram and Twitter or post a picture on our Facebook page.