There’s a little bit of the Star Wars epic in each of us. From “Great, kid. Don’t get cocky” to “Do. Or not do. There is no try.” How do you connect with Star Wars? With FCA US, five of our core brands – Chrysler, Dodge, Jeep®, Ram, FIAT – will each express its inner
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Ten years ago today our company jumped into the emerging, lawless, laissez-faire world of social media with the launch of the controversial blog TheFirehouse.biz. TheFirehouse was the brainchild of then PR chief Jason Vines who wanted a platform to directly address journalists, respond to stories and plant ideas for new stories TheFirehouse.biz, was named after
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Next stop – the Windy City! Starting Thursday, Feb. 6, we’re giving you an exclusive look at the nation’s largest auto show – the Chicago Auto Show (CAS). The show opens to the public on Feb. 8, but we’re bringing you all the Chrysler Group news before you can walk through the doors. Not only
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