Pentastar Passion | November 25 2012

Are You PentaStar Material?

There are legions of people who are passionate about Fiat Chrysler Automobiles, our current brand lineup (Chrysler, Dodge, Jeep®, Ram, SRT, Fiat, Alfa Romeo and Mopar) and our heritage brands. “Mopar or no car!” is the cry we often hear (and appreciate).As a company, we see them every day, during weekend car shows, at auto shows, in
Read More

Jeep | October 30 2012

Message from Sergio Marchionne regarding Jeep production

Chrysler Group’s production plans for the Jeep® brand have become the focus of public debate. I feel obliged to unambiguously restate our position: Jeep production will not be moved from the United States to China. North American production is critical to achieving our goal of selling 800,000 Jeep vehicles by 2014. In fact, U.S. production
Read More

Jeep | October 25 2012

Jeep in China

UPDATE: PLEASE SEE COMMENTS FROM CHRYSLER CHAIRMAN AND CEO SERGIO MARCHIONNE POSTED 10/30/12. There are times when the reading of a newswire report generates storms originated by a biased or predisposed approach. On Oct. 22, 2012, at 11:10 a.m. ET, the Bloomberg News report “Fiat Says Jeep® Output May Return to China as Demand Rises” stated
Read More

Pentastar Passion | June 12 2012

Joining the High Milers Club

By Mike Driehorst UPDATED 2/25/2015: As of this month, we started sending owners in the “High Milers Club” branded license plate brackets (below). Also, we added Fiat Customer Care information for our Fiat owners who reach the 100,000-mile mark and beyond. Not to take away from some of the passionate owners of competitive vehicles…but I
Read More

Design | May 16 2012

What’s Your Favorite Color of … Car?

Not too many cars on the road turn heads like a Dozer Clear Coat Jeep® Wrangler Rubicon (right). Or a Redline Pearl Dodge Charger. Or even a Blackberry Pearl Chrysler 200. Very distinctive vehicles with very distinctive exterior paint options. But those and the other distinctive paint options across our brands are not for everyone.
Read More

Corporate Business | March 10 2011

Follow up: More on the #MotorCity F-bomb tweet

When a reporter called yesterday snarkily asking, “seen any good tweets lately,” I knew exactly what was coming next — a firestorm across the web regarding an errant tweet by a now-former employee of Chrysler’s social media agency. The tweet denigrated drivers in Detroit and used the fully spelled-out F-word. It was obviously meant to
Read More