Drivers of the Fiat 500X often jam out to their favorite artists as they cruise around town, but what if they had iconic artists Sting and Shaggy serenading them from the back seat of the crossover?
In “Dreambox,” the new spot from the FIAT brand, the main character gets an exclusive show from the duo. Or does she?
The 30-second spot, which is running across the FIAT brand’s digital and social channels, is set to the tune of “Just One Lifetime” and features a young woman singing along to the track with her CarPlay music feature.
While singing along to the track from the duo’s Grammy Award-winning album, 44/876, the driver catches a glimpse of Sting and Shaggy in the rearview mirror singing in the back of her Fiat 500X.
By the end of the spot, she’s left with the question if they are real or if it was a dream.
“Dreambox” is the latest collaboration between FIAT and Sting and Shaggy. The duo can also be seen co-starring with the Fiat 124 Spider in the official music video for their new track “Gotta Get Back My Baby.”