It was a great two days of media previews at the North American International Auto Show in Detroit where our company previewed two very different vehicles that range from exclusive sportiness and luxury to a kickass, fun, pickup truck.
The most fun is the fact that the public doesn’t have to wait to see reports in the media to get in on the action. We webcast all our product reveals live so you can see what the reporters see, when they see it.
But on the off-chance you missed any of it, here’s another chance.
On Monday, the new Alfa Romeo 4C Spider literally spun its way on the Cobo Center stage as reporters’ jaws went slack at the topless roadster with its sexy curves, interior luxury and power under the hood. Take 20 minutes or so and watch it all unfold.
It’s a ballsy take on the 1500 tailor made for those who enjoy the outdoors, or who simply want to make a statement that the status quo isn’t acceptable. Punctuated by an all-new blacked-out grille surrounding a billet steel “Ram” logo, special off-road package and exclusive interior features, the Rebel yells “individuality.” Watch Ram Truck Brand President/CEO Bob Hegbloom unveil a truck that literally stands up for itself.
Chicago is the next stop on the auto show circuit. Media preview days are Feb. 11 and 12. Standby for news about how we expect to blow away the competition in the Windy City.