Ten years ago today our company jumped into the emerging, lawless, laissez-faire world of social media with the launch of the controversial blog TheFirehouse.biz. TheFirehouse was the brainchild of then PR chief Jason Vines who wanted a platform to directly address journalists, respond to stories and plant ideas for new stories TheFirehouse.biz, was named after
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Notice anything? Even if you’re an infrequent visitor to the Chrysler Group blog, you have probably noticed the new look. Bigger, bolder images. Easier navigation. Easier commenting and sharing. A one-stop-shop for access to other corporate and brand social platforms. You also should notice, if we’re doing our job right, better stories. With exceptions here
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