Recently, I was asked why the Easter Jeep Safari in Moab is such an important event for Mopar. I think I have a pretty compelling answer for that. For us designers, the Easter Jeep Safari serves two purposes. First, it’s a great venue to showcase our new ideas and see the reaction from enthusiasts and
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Tag Archives: 2017 Moab Easter Jeep Safari
Concepts, consumers drive Jeep® passion in Moab
The 51st Moab Easter Jeep® Safari starts in just a few days. It’s all I can think about. We’ve been actively and passionately supporting the Easter Jeep Safari (EJS) with concept vehicles going on 15 years now. I like to think of these concepts as sort of a gift for attendees – a chance to
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