UPDATE: See our YouTube channel for your on-demand viewing of the Mopar 2015 SEMA news conference. It’s one of the most creative automotive shows of the year — SEMA! Your FCA Digital Media and Mopar teams (plus other select colleagues we can’t tell you about, yet) are in Las Vegas for the annual Specialty Equipment
Read More

Mopar power is battling for the Funny Car championship as the NHRA season nears the finish line with two events left, including this weekend in Las Vegas. But Sportsman drag racers also know that Mopar power is a major force. Case in point: Three new NHRA-certified national records were set by naturally aspirated Mopar Dodge
Read More

In the performance car world, the concept of ‘cool’ has always been equated with fast. But that concept is undergoing some ‘retooling’ these days. “The future of customization is all about being fast and cool … but also smart and connected. This is the golden age of new performance,” according to Specialty Equipment Market Association
Read More

Hosting a winning tailgate party, whether to kick off the season or (hopefully) to cement a bowl game bid, requires a focus on details. For FCA US vehicles, Mopar and Uconnect can supply those important pieces that take your tailgate from good to great. Mopar Mopar can “hook up” customers with trailer hitches for all
Read More

When I was in elementary school in Indianapolis, my friends and I were always trying to see who could draw the best Indy race car. Today, I’m still drawing cars and trucks as the head of design for the Ram and Mopar brands. It’s a great job, lots of fun. But I worry that kids
Read More

During five decades of drag racing, Don Schumacher has collected plenty of awards. His latest is among the most special. At the NHRA Mopar Mile-High Nationals near Denver, the racing legend joined the select group that has received the Mopar President’s Award — an honor reserved for those who have made outstanding contributions to Mopar’s
Read More

A 50-year-old dream became a reality last month when Bob Jennings, 62, traveled the Alaska Highway in his original NASCAR 1970 Plymouth Superbird. “When I bought one (Superbird) many years ago I set as a goal that maybe one day we’ll drive this car (across the Alaska Highway) because no one had ever done that,”
Read More