Alfa Romeo,Corporate Business,Pentastar Passion | June 01 2023

Alfa Romeo: Past, Present, and Future

The history of Alfa Romeo is as storied as its iconic vehicles. Today, we take a closer look at some of the brand’s most iconic productions, and celebrate its vibrant past and electrifying future. 

1910 A.L.F.A. 24 HP

This is where it all begins. In 1920, the first Alfa was born, and with it came the first A.L.F.A. (Anonima Lombarda Fabbrica Automobili) trademark, which consisted of the Visconti snake and the red cross of the municipal standard of Milan. A tribute to the city where the dream was taking shape.  
The structure of the 24 HP formed the basis for the first Alfa truck in 1914. The project marked the start of an important chapter in Alfa Romeo’s history: one dedicated to industrial vehicles.

Fun Fact: The company’s name is a combination of the original name, “A.L.F.A.”, and the last name of entrepreneur Nicola Romeo, who took control of the company in 1915. 

1954 Giulietta 

Born from a period of revolutionary design and technology, the Giulietta was intended to be the new compact sedan for the general public. In an increasingly motorized Italy, the Giulietta focused on satisfying the increasing demand for comfortable but innovative cars — it was, in fact, the fastest car in its engine class.  
The mechanics, derived from the 1954 Giulietta Sprint, were mostly made of light alloys, which allowed for ease of production on a large scale. This iconic vehicle embodies progressive performance and technological excellence in classic Alfa Romeo style. 
1955 Giulietta Spider 

The Giulietta Spider is a true Italian legend. Even before it was produced, an American importer was so certain of its success in the U.S. market, that he ordered a large quantity of vehicles. The Giulietta Spider immediately became highly coveted and sought after, becoming one of the very few Italian cars to become a long-selling icon in the United States. 
An authentic status symbol, the vehicle seduced famous celebrities and landed numerous appearances in popular films such as “La Dolce Vita”, “The Talented Mr. Ripley” and “Nine.”

The popular 1600 Spider “Duetto” made its debut in 1966 with a 1600 engine that was later extended to several other versions. The style prepared for the U.S. included an injection engine (first mechanical, then electronic), which was later brought in its electronic version to other markets. 

Fun Fact: Dustin Hoffman driving the Alfa Romeo “Duetto” is one of the iconic images of the famous 1967 movie “The Graduate.”

2015 Alfa Romeo 4C 

The sleek Alfa Romeo 4C spearheaded the return of “the great Alfa Romeos” to the U.S. market. Its design reflects the legendary racing history and essential sportiness embedded in the brand’s DNA. 

2024 Alfa Romeo Tonale 

The brand’s first electrified C-SUV is the model which symbolizes the brand’s metamorphosis. The all-new 2024 Alfa Romeo Tonale signifies a new era of luxury, electrification and connectivity, while remaining true to its Italian racing roots. 112 years of heritage paired with elements of modern style and ingenuity makes the Tonale truly one-of-a-kind. 
The history of the Alfa Romeo brand is rich, but the future is what excites us the most. The Tonale is the cornerstone of a radical evolution taking place at Alfa Romeo, which looks ahead to the future of innovative new technology and electrification. 
Learn more about the iconic history Alfa Romeo and the 2024 Tonale on its website.