“The all-new 2019 Ram 1500 delivers a no-compromise approach to the full-size truck segment.”
With that promise, Mike Manley, head of Ram brand, took the wraps off the all-new Ram 1500 at the North American International Auto Show in Detroit on January 16.
No matter where you look on this truck, improvements and leading-edge innovation have resulted in a strength, durability, technology and efficiency that, Manley added, make this truck “the benchmark in a very competitive segment.”
The road to that ‘benchmark’ status involved many long months of planning, designing, testing and re-testing by the Ram Truck team. It’s a process few of us ever get to see in action, until now.
Beginning today and every Thursday for the next several weeks, our new series called ‘Truck Thursday’ will take you behind the scenes in the development of this all-new truck, introducing you to some of the designers and engineers who helped build the Ram 1500, showing you some of the rigorous testing the Ram 1500 underwent to achieve it’s no-compromise promise.
Jim Morrison, head of Ram brand, FCA North America, kicks off our Truck Thursday’ series with a closer look at what makes this Ram 1500 such an important game changer for the brand and for the full-size truck segment.
