Street and Racing Technology vehicles are engineered by serious drivers, for serious drivers.
That’s the key message in a new ad, titled “Driven,” for Chrysler Group’s performance brand. The ad will run during the broadcast of the United SportsCar Championship race at the Grand Prix of Long Beach sports car race on April 12. The racing Viper GTS-R cars have started with 2014 season with a third-place finish at the 24 Hours of Daytona and a second-place finish at the 12 Hours of Sebring in the GT Le Mans class.
The 30-second ad will run during broadcasts of United SportsCar Championship series this season.
The intense passion that makes both the Viper GTS-R race car and SRT Viper street car forces to be reckoned with is found in every performance vehicle that wears the SRT badge — Challenger, Charger, 300 and Grand Cherokee. To make that point, the ad shows glimpses of Vipers in the assembly plant and on the race track, where the car is joined by the other members of the SRT stable.
Those images are reinforced with narration that offers a glimpse inside the mind of an SRT driver. It includes:
Your emotions take the driver seat
Allowing reason to become the passenger
Turning away once again from daily routine
And choosing the long way home
“Driven” follows in the footsteps of SRT’s “Body and Soul” commercials that debuted in summer 2013, the first national commercials for the brand.
Can’t wait for the next race? Check out www.drivesrt.com.
