How do you build on a legend? Start with a careful eye for detail. For the new 2017 Ram Truck Power Wagon, introduced at the 2016 Chicago Auto Show, the bar was especially high with the Power Wagon’s proven workhorse reputation stretching all the way back to World War II. For the exterior design team, a big nod
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If you’re looking to go off road, Ram Truck brand definitely has you covered. As Head of Ram Truck Brand in North America Bob Hegbloom said Thursday morning in Chicago: Ram is “America’s off-road truck leader.” A year after introducing the Ram 1500 Rebel, the brand’s fastest-selling model, it unveiled the latest version of the
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Capability! It’s what truck buyers look for first and foremost to make sure the job gets done, or to just have some fun! So it’s little wonder that truck makers traditionally roll out those capability numbers and features early and often to would-be truck buyers. For the Ram Truck Power Wagon that ‘tradition’ comes wrapped
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The Super Bowl is the biggest football game of the year, played before the year’s biggest television audience who tune in to catch the big plays and bigger commercials. When it comes to being part of the big game telecast, the brands of FCA US haven’t sat on the sidelines since 2011. Through the years,
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FCA US filled the Los Angeles Convention Center the past two weeks with a number of vehicles that ranged from cutting edge to a “galaxy far, far away.” The annual LA Auto Show, which ends Sunday, provides consumers with a sneak peek of new models that will be heading to dealerships in coming months along
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It takes plenty of muscle to power the larger-than-life floats in the Big Apple’s annual Macy’s Thanksgiving Day parade. This year, Ram Trucks will put its ‘Ram Tough’ towing capability to the task pulling all 27 floats down the streets of Manhattan as the Official Truck of the Macy’s Thanksgiving Day parade. That’s no small
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All work and no play? That’s no way to live. Ram Trucks and Mopar showed they agree, with a triple play rollout of new truck ‘edginess’ at the Specialty Equipment Market Association (SEMA) show in Las Vegas, Nov. 3-6. Already a sporty head-turner, the Ram 1500 Rebel X has kicked up the sizzle with a distinctive, in-your-face
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