On the surface, numbers are just numbers.
But, if you dig a little deeper, you can get perspective.
The Dodge Charger (above) was Chrysler Group’s #2-selling car last month.
And, that’s what we tried to do for Chrysler Group’s September 2013 U.S. sales, which grew 1% from September 2012 to 143,017. Read the below and then give us your perspective on our September U.S. sales.
With truck/SUV/crossover sales flat at 0% growth, and slightly down in raw numbers from September 2012, car sales grew 3% and accounted for a bit more than 30% of our total vehicle sales. Last September, car sales were 29% of our total vehicle sales.
While Jeep® brand sales were down 5% last month to 37,464 (from 39,245), you could make the case it was still a strong month given that the brand had to overcome the loss of Jeep Liberty sales of about 5,600 from September 2012. For September 2013, Jeep Grand Cherokee sales were up 19% to 14,906. Jeep Patriot sales were up 12% to 6,053. Jeep Compass sales were up 27% to 4,487. Jeep Wrangler sales were slightly down by less than 1%, to 11,984.
For those LX fans, it was a very strong month: Dodge Charger +49% to 8,713 sold, Chrysler 300 +6% to 5,036 sold and Dodge Challenger +22% to 3,932 sold. It was the best September ever for Dodge Challenger
For the plant* rivalry, Windsor, Ont., vehicles totaled 22,002, while Detroit’s JNAP vehicles sales were 19,870, followed closely by Belvidere, Ill., at 18,462.
Heading in to the final quarter of 2013, year-to-date sales are 82% of 2012 totals, and 99% of 2011 total sales.
*Note:
- Windsor, Ont., is home to the Chrysler Town & Country, Dodge Grand Caravan and Ram Cargo Van.
- JNAP is home to the Jeep Grand Cherokee and Dodge Durango.
- Belvidere is where the Dodge Dart, Jeep Compass and Jeep Patriots are born.
